From TV to Twitter®: Working With the Media During a Crisis
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Are you ready to survive a crisis - and the media attention that goes with it?In today's media-intensive world, how leaders and other spokespersons communicate during a crisis can be just as important - sometimes even more important - than how they manage the problem itself. Whether it's a natural disaster, accident, sensational crime or political controversy, the public and the media demand answers and information now, whether through traditional or social media channels. Managing and surviving a crisis depends on your ability to respond quickly, to communicate with authority and to demonstrate leadership. This topic, created specifically to meet your needs, covers the critical fundamentals of crisis communications. You will learn the keys to successful crisis communications, including what you need to do before a crisis strikes, as well as how to conduct effective interviews and news conferences, perform like a pro on television, deliver the perfect sound bite and prevent being misquoted.
Brad Ritter, APR, Brad Ritter Communications Janet Ritter, APR, Brad Ritter Communications
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