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Jump on Board: Trends and Opportunities for Boosting Tourism

OnDemand Webinar (52 minutes)

Learn how to increase tourism in your community to positively impact your local economy and businesses.Are you looking to boost tourism in your community? Increasing tourism to your community can have an incredible impact on your community's economy. Mark Sonder, MM, CSEP, FSO-CS will enter into discussions on tips to outreach and engage your perspective tourists. You will learn how to increase your return on investment and be able to recognize the long-term impact of increasing tourism in your community. You will understand how to leverage the unique cultural asset and natural resources you may be overlooking. Learn tips to help secure tourism funding and the commencement of your market research plan. You will be able to create a sample plan for developing productive and competitive businesses.


Mark Sonders, Mark Sonder Productions, Inc.


Looks Who's Comin' to Town: A Discussion of the Various Types of Tourist Experiences That May Be Driven to Your Marketplace

• Welcome Millennials

• Welcome People of Your Community (the Staycationers)

• Welcome People Who Just Wish to "Chill"

• Welcome People Who Are Seeking Adventure Travel

• Welcome People of China

Marketing for the Tourist Experience

• Infographics

• Get on Board: Improve Your Tripadvisor Rankings

• Apps, Apps, Apps

• Keep Them Fully Integrated With Wi-Fi Connections Everywhere

• Break Down the Barriers of Travel to Your Marketplace

• Create a Signature Event

Additional Formats

Audio & Reference ManualMore Info