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From TV to Twitter®: Working With the Media During a Crisis

OnDemand Webinar (83 minutes)

Make sure you are ready to survive a crisis - and the media attention that goes with it.

In today's media-intensive world, how leaders and other spokespersons communicate during a crisis can be just as important - sometimes even more important - than how they manage the problem itself. Whether it's a natural disaster, accident, sensational crime or political controversy, the public and the media demand answers and information now, whether through traditional or social media channels. Managing and surviving a crisis depends on your ability to respond quickly, to communicate with authority and to demonstrate leadership. This topic, created specifically to meet your needs, covers the critical fundamentals of crisis communications. You will learn the keys to successful crisis communications, including what you need to do before a crisis strikes, as well as how to conduct effective interviews and news conferences, perform like a pro on television, deliver the perfect sound bite and prevent being misquoted.


Brad Ritter, APR, Brad Ritter Communications Janet Ritter, APR, Brad Ritter Communications


Today's Media Landscape and How It Affects Government Agencies

• Competitive Pressures, New Channels, On-Demand News Cycles, Media Downsizing, Social Media Implications

The Seven Characteristics of the Savvy Spokesperson

Why You Have Only Minutes to Respond - and What Happens When You Don't

• How Local Stories Become National Stories - in a Matter of Minutes

Preparing for the Crisis - Before It Strikes

• Components of Crisis Communications Plans, Including Chain of Command, Roles and Responsibilities, Infrastructure and Resources, Including Social Media Monitoring

• Importance of Crisis Communications Drills

• Preparing Spokespeople in Advance

Managing Traditional and Social Media During a Crisis: Leadership and Credibility

• Proactive vs. Reactive Strategies

• Dealing With News Cycles and Deadlines

• Developing Proper Messages: The 3 C's and P

• Controlling the Information Flow

• Rumor Prevention and Control

Interactive Exercise: Crisis Scenario With Five-Question Poll

On the Frontline: Serving as Spokesperson

• Interview Techniques

• Performing on Video

• Dealing With Hostile Questioners

• Conducting News Conferences

• Special Challenges: Health and Safety-Related Crises and Terror Threats