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Optimize Your Parking Assets to Boost Revenue

OnDemand Webinar (87 minutes)

Learn how to run an effective parking system in your community that considers revenue and customer service tradeoffs.An improperly run parking system, perhaps more than any other public asset, has a very real impact on the life of citizens and the success, or not, of a business district. Many public officials do not completely understand the cost of parking, and thus the revenues needed to maintain a healthy, vibrant, and revenue positive program. Parking, when operated and executed properly, can often be self-funded and even contribute monies to the general fund, rather than being a funding drain. This topic helps those responsible for parking decisions understand the cost of parking and how to optimize parking revenues in order to cover debt service, repairs and maintenance, and operating costs. Learn the optimal methods of parking provider procurement and elements of contract negotiation which may not be inherently clear in public parking operations. Even self-operated parking programs face line item expense issues, which when minimized, deliver the same end result as revenue gains. Whether your agency has structured parking at the beginning or end of a life cycle, street parking, or any type of parking asset, this information is critical in optimizing parking revenues for the benefit of your community.


Ashley Hiniker, Walker Parking Consultants Jonathan Wicks, Walker Parking Consultants


Off Street Parking

• Market Rate Surveys

• Parking Access and Revenue Control Systems (PARCS)

• Functional Design and Optimization

On Street Parking

• Right Pricing Preferred Stalls

• Meter Methods of Operation

• Enforcement

Emerging Technology

• Online Aggregators

• Parking Apps

- TNCs/AVs

Event Parking

• Pre vs. Post Cashier

• Event Handheld Equipment

• Mixed Use Development

Contracts and Expenses

• Operator or Owner Written

• Statement Review

• Expense Line Items

• Operational Assessments

• RFPs

Maintaining Your Asset

• Audits

• Asset Management Plan

Additional Formats

Audio & Reference ManualMore Info
MP3 DownloadMore Info